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120+projects consulted
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600M$raised
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5+years on the market
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150+partner VCs network
Why Switzerland
Switzerland has established itself as home to the Crypto Valley, a location for emerging startups dealing with digital currency and global blockchains. The location is one of the top options for this type of companies due to its favorable technological, economic and political environment.
One of the advantages of Switzerland is its flexible regulations and political system that allows for new and innovative projects. This attribute entices foreign entrepreneurs looking for investment opportunities in the state. Furthermore, the government boosts innovative endeavours in the state by creating research institutes with a mandate of supporting ground-breaking projects, especially in the cryptocurrency field. It also helps that Switzerland is the home of top research institutes that provide resources and support for entrepreneurial projects in the digital currency field.
After careful consideration, Zug emerged as a perfect location for such business ventures, owed by its tax-friendly system and accessibility to important research and business hubs in the area. The ability of the state to nurture small upcoming businesses and its easy adaptation to modern business models has attracted skilled workers and entrepreneurs from all around the globe.
Security tokens under Swiss financial market law
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Regulatory classification
Instead of “security token”, the Swiss regulator FINMA uses the term "asset token”. Such tokens represent assets like debt or equity claims on the issuer, and promise, e.g. a share in future company earnings or future capital flows. In terms of their economic function, they are thus analogous to equities, bonds or derivatives.
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Application of prospectus requirements
The Swiss Financial Services Act (FinSA) has introduced a general duty to publish a prospectus for securities. However, there are numerous exemption provisions, e.g. for offerings to (i) professional investors, (ii) less than 500 investors, (iii) investors that invest more than CHF 100’000, or (iv) which are limited to total amount of CHF 8 Mio calculated over 12 months.
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KYC/AML requirements
According to FINMA, issuers of asset tokens do generally not fall under the Swiss AML regulation. However, this must be assessed on a case-by-case basis.
Key Advantages of STO in Switzerland
Switzerland is one of the most advanced countries in the world in terms of DLT adaption and is an international hub for innovative companies comprising a wide network and profound expertise.
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Full automation
Automated processes, such as fully automated execution of corporate actions (e.g. dividends or interest payments) or approval processes from existing investors
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Global investor reach
Digitized shares can be easily transferred globally 24/7 and location-independent with a simple investor onboarding, allowing investor outreach beyond established networks
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Enforceable rights
Token holders act as shareholders with enforceable rights, incl. dividend and voting rights
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Opening of market access and opportunities
Lower entry barriers to capital markets and access to new investment opportunities with options for smaller ticket size as well as portfolio diversification (incl. previously hardly investable assets)
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Fast incorporation
The whole procedure is accelerated by digitization of the processes as well as lighter regulatory requirements (FINMA no-action letter or tax ruling not required)
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Optimized corporate housekeeping
Digital corporate housekeeping including real-time token holder/ shareholder registry for optimizing the investor communication
Our Legal Services
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Incorporation Package
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Incorporation of a company limited by shares in Crypto or Fiat. The mininum share capital is CHF 100K, of which at least CHF 50K must be paid in at the time of incorporation
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Providing the nominee director to comply with the legal requirements that at least one director must be a Swiss resident
- Bank account opening
- Simple Agreement for Future Tokens (SAFT) (Optional: 15,000 USD)
from $25,000 -
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Prospectus (Private Placement Memorandum)
- Development of Private Placement Memorandum (PPM or Prospectus)
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Description of the business, including principal product/services and their markets, distribution methods, growth strategy, competition, employees, and property
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Management (executives), including executive compensation and securities owned by owners and management
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Legal proceedings (pending or current lawsuits the company is involved in)
from $35,000 -
Legal opinion (token classification)
It is important to prepare a legal opinion on the nature of the token with the legal opinion exploring the concept and function of the token. This legal opinion is prepared to confirm or deny the classification of a token as a security. Cryptocurrency exchanges require such legal opinion security or non-security in order not to be subject to the laws applicable to classic exchanges that trade in securities.
from $15,000
Incorporation Package
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Incorporation of a company limited by shares in Crypto or Fiat. The mininum share capital is CHF 100K, of which at least CHF 50K must be paid in at the time of incorporation
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Providing the nominee director to comply with the legal requirements that at least one director must be a Swiss resident
- Bank account opening
- Simple Agreement for Future Tokens (SAFT) (Optional: 15,000 USD)
Prospectus (Private Placement Memorandum)
- Development of Private Placement Memorandum (PPM or Prospectus)
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Description of the business, including principal product/services and their markets, distribution methods, growth strategy, competition, employees, and property
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Management (executives), including executive compensation and securities owned by owners and management
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Legal proceedings (pending or current lawsuits the company is involved in)
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Dilution (possible reduction in earnings per share and proportional ownership)
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Risk factors
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Conditions and disclaimers
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Use of proceeds, Dividend policy
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Description of capital stock
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Restrictions on investors (resale or transfer)
Legal opinion (token classification)
The Legal opinion answers the following questions:
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Whether the token will meet the definition of a security or a derivative of a security in accordance with applicable law?
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Will the tokensale be subject to collective investment scheme legislation in accordance with applicable law?
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Will it be considered that the token complies with the definition of a security in accordance with the laws of the jurisdiction when the ICO is structured?
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Does the specific technology legislation of the distributed registry apply to the sale of tokens in the jurisdiction of structuring ICO?
Selected cases
We are highly selective with the projects we work with because PToken always delivers the best at all times. We understand that the success of your project is also our success.
Our core team & advisors
Ptoken is rapidly expanding. We've evolved from a small team of 10 to over 50 professionals in 20+ countries and cities. We have branches in Europe and Australasia, and a wide-reaching network of investors, advisors, and legal partners.
Victor Larionov
Artur Boytsov
Ilya Gurarie
Baris Arslan
Oksana Walker
Renat Gubaev
Kevin Ahn
PToken group offices
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London
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Seoul
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Dubai
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Zurich/Zug
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Melbourne
ICO Marketing for Crypto/Blockchain Startups
ICO Marketing Agency
Welcome to the world of ICO marketing for crypto and blockchain startups. In this dynamic space, fundraising takes on various forms, and we're here to shed light on the process.
ICO Consulting: ICOs (Initial Coin Offerings) are a popular fundraising method. They involve the creation and sale of project-specific tokens to investors. ICO consulting is often sought to navigate the complexities of this process, from regulatory compliance to strategic planning.
White Paper Importance: A white paper is the cornerstone of any ICO. It's a detailed document that outlines the project's mission, technology, and tokenomics. It serves as a roadmap to attract investors by showcasing the project's potential.
Tokenomics Insights: Tokenomics, or the study of token economics, plays a pivotal role. It involves designing the token model, including supply, utility, and distribution. A well-designed tokenomics model can drive investor interest.
Fundraising Strategies: Successful ICOs or any other form of tokensale (STO, IEO etc) require effective fundraising strategies. This involves reaching out to potential investors, building a community, and promoting the project to a wider audience. ICO marketing agencies often provide expertise in this area.
Whether you're considering an ICO or exploring alternative fundraising methods, understanding these fundamental aspects is crucial. ICOs can be a powerful way to raise capital and engage with a global community of investors interested in the crypto and blockchain space.
FAQ
Why perform ICO marketing?
ICO marketing, or Initial Coin Offering marketing, is the process of promoting and advertising a cryptocurrency project's token sale to potential investors and the wider public. ICOs are fundraising events where a cryptocurrency or blockchain startup issues tokens in exchange for capital to support the development of their project. Successful ICO marketing not only raises capital but also builds a community of supporters who believe in the project's potential. However, it's essential to approach ICO marketing ethically and transparently to maintain trust within the crypto community and attract genuine investors.
Why White Paper is important
The white paper is considered one of the most important parts of a cryptocurrency or blockchain project for several reasons:
Information and Transparency: The white paper serves as a comprehensive document that provides detailed information about the project, its goals, technology, team, and tokenomics. It offers a transparent view of what the project aims to achieve and how it plans to do so.
Investor Understanding: Potential investors rely on the white paper to understand the project's value proposition. It helps them evaluate whether the project is worth investing in, based on its goals, technology, and market potential.
Overall, the white paper is a key tool for communicating a project's vision, technology, and strategy to a wide audience. It plays a crucial role in attracting investors, partners, and supporters while providing the necessary information for stakeholders to make informed decisions about their involvement in the project.
What is Tokenomics
Tokenomics, a fusion of "token" and "economics," refers to the economic principles and rules that govern the behavior, creation, distribution, and use of tokens within a cryptocurrency or blockchain ecosystem. Tokenomics is designed to create a sustainable and functional economic system within a decentralized network. Here are some key elements of tokenomics:
Token creation, supply, distribution, utility, token governance, staking and rewards, token burning and buybacks, vesting peiods, economic incentives, economic models, regulatory comliance.
Tokenomics plays a crucial role in the success and sustainability of blockchain projects. A well-designed tokenomics model can create incentives for users, foster a vibrant community, and drive the adoption and growth of a decentralized ecosystem. It is an essential aspect of blockchain and cryptocurrency projects that requires careful consideration and planning.
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